{"id":195,"date":"2025-06-09T11:03:53","date_gmt":"2025-06-09T11:03:53","guid":{"rendered":"https:\/\/10pb.com\/blog\/?p=195"},"modified":"2025-06-09T11:08:25","modified_gmt":"2025-06-09T11:08:25","slug":"data-lake-analytics","status":"publish","type":"post","link":"https:\/\/10pb.com\/blog\/data-lake-analytics\/","title":{"rendered":"How Data Lake Analytics Enables Smarter Business Decision at Scale"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In the era of data-driven business, businesses are collecting humongous amounts of data from numerous sources\u2014customer interactions, IoT devices, supply chains, and so on. But storing data is not enough. The real value is derived from processing this information to make better choices. That&#8217;s when data lake analytics takes over, enabling <\/span><a href=\"https:\/\/10pb.com\/solutions\/cloud-data-lakes-and-analytics.php\"><b>data analytics at scale<\/b><\/a><span style=\"font-weight: 400;\"> and supporting big data decision-making, even at massive <\/span><b>10PB analytics<\/b><span style=\"font-weight: 400;\"> scale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is how data lake analytics transforms the way businesses operate and how it can help your business make better choices at scale.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/10pb.com\/blog\/data-lake-analytics\/#What_is_Data_Lake_Analytics\" >What is Data Lake Analytics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/10pb.com\/blog\/data-lake-analytics\/#Primary_Advantages_of_Data_Lake_Analytics_for_Big_Data_Decision_Making\" >Primary Advantages of Data Lake Analytics for Big Data Decision Making<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/10pb.com\/blog\/data-lake-analytics\/#Real-World_Impact_10PB_Analytics_at_Scale\" >Real-World Impact: 10PB Analytics at Scale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/10pb.com\/blog\/data-lake-analytics\/#How_Data_Lake_Analytics_Enables_Intelligent_Decision_Making\" >How Data Lake Analytics Enables Intelligent Decision Making<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/10pb.com\/blog\/data-lake-analytics\/#Best_Practices_for_Leverage_Data_Lake_Analytics\" >Best Practices for Leverage Data Lake Analytics<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/10pb.com\/blog\/data-lake-analytics\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Data_Lake_Analytics\"><\/span><span style=\"font-weight: 400;\">What is Data Lake Analytics?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A data lake is a centralized repository that is capable of storing structured, semi-structured, and unstructured data in any quantity. While traditional data warehouses demand data to be formatted and structured prior to storage, data lakes enable you to store raw data in its native form.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Data lake analytics is the act of analyzing this huge and heterogeneous data directly out of the data lake. Leveraging advanced analytics platforms and frameworks, organizations can derive rich insights without requiring sophisticated data movement and transformation.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Primary_Advantages_of_Data_Lake_Analytics_for_Big_Data_Decision_Making\"><\/span><b>Primary Advantages of Data Lake Analytics for Big Data Decision Making<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><b> Scalable Data Analytics at Scale<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">As your data grows, so does the need for scaleable analytics solutions. Data lake analytics enables your organization to scale big data\u2014\u2014without compromising performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With distributed computation frameworks like Apache Spark and Hadoop, you&#8217;re able to perform <\/span><b>data analytics at scale<\/b><span style=\"font-weight: 400;\">, processing data in parallel across numerous nodes. This makes even large datasets quickly and efficiently processable, which enables real-time or near real-time insights.<\/span><\/p>\n<ol start=\"2\">\n<li><b> Unified View of All Data Sources<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Companies tend to face data silos. Data lake analytics deconstructs these silos by collecting all sources of data\u2014CRM, ERP, social media, IoT, and so on\u2014into a single repository.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having this consolidated view enables your teams to tie together data from various departments and get holistic insights. For instance, you can link sales information to customer service logs to identify trends, enhance customer experience, and enhance revenue.<\/span><\/p>\n<ol start=\"3\">\n<li><b> Flexible and Cost-Effective<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Data lakes rely on low-cost storage technologies such as Amazon S3 or Azure Data Lake Storage, which means they are less expensive than other data warehouses for holding huge data sets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, with data lake analytics, you simply pay for the compute capacity your analysis demands. This allows businesses of any scale to tap powerful analytics without breaking the bank.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Real-World_Impact_10PB_Analytics_at_Scale\"><\/span><span style=\"font-weight: 400;\">Real-World Impact: 10PB Analytics at Scale<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For huge enterprises and information-intensive industries such as finance, healthcare, and manufacturing, the capability of conducting <\/span><b>10PB analytics<\/b><span style=\"font-weight: 400;\"> is critical. Suppose a global retailer is analyzing years of sales histories from dozens of stores in order to project demand accurately in the future. Or suppose a healthcare enterprise is analyzing patient information across a network of hospitals in order to identify disease trends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Data lake analytics offerings like AWS Athena, Google BigQuery, and Azure Synapse Analytics allow businesses to run advanced queries and machine learning operations .<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Data_Lake_Analytics_Enables_Intelligent_Decision_Making\"><\/span><b>How Data Lake Analytics Enables Intelligent Decision Making<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This is how data lake analytics facilitates rapid <\/span><b>big data decision making<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705<\/span><b> Speeds Insights<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With performance query engines and parallel processing, you can query hundreds of gigabytes of data in minutes, not hours. That&#8217;s how fast you have to be to make timely business decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705<\/span><b>AI &amp; Machine Learning Made Easy<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Data lake analytics works really well with machine learning tools. This means you can easily build smart models that help you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Predict future trends<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spot unusual patterns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalize the customer experience<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u2705<\/span><b> Data Democratization<\/b><\/p>\n<p><span style=\"font-weight: 400;\">By consolidating data and applying easy-to-use analytics platforms, data lake analytics provides data to non-technical teams. Marketing, finance, and operations departments are able to run their own queries, therefore, everyone is empowered to make data-driven decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 <\/span><b>Better Data Governance<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Modern data lake platforms have governance features including access controls, data lineage, and encryption. Data is compliant and secure despite having petabytes of sensitive data.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Best_Practices_for_Leverage_Data_Lake_Analytics\"><\/span><b>Best Practices for Leverage Data Lake Analytics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b><span style=\"font-weight: 400;\">\u2705<\/span>Set Specific Goals<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Define the most important business questions you want to answer before exploring data lake analytics. This will get your analytics projects targeted and driven by your strategy.<\/span><\/p>\n<p><b> <span style=\"font-weight: 400;\">\u2705<\/span>Choose the Right Tools<\/b><\/p>\n<p><span style=\"font-weight: 400;\">There are several data lake analytics solutions\u2014pick the one best suited to your business needs and supported by your existing data infrastructure.<\/span><\/p>\n<p><b> <span style=\"font-weight: 400;\">\u2705<\/span>Invest in Data Quality<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Garbage in, garbage out. Maintain your data accurate, clean, and properly documented to get the maximum value from your analytics efforts.<\/span><\/p>\n<p><b> <span style=\"font-weight: 400;\">\u2705<\/span>Fostering a Data-Driven Culture<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Make all teams take data-driven decisions. Spend money on training and resources so everyone is comfortable working with analytics tools and understanding data insights.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><b>Final Thoughts<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The data age of today makes success hinge on your ability to tap data. Data lake analytics is the key to unlocking the full potential of your data\u2014no matter how large or complex it is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through enabling scale data analytics, clouding silos, and offering real-time insight, data lake analytics drives businesses to make more informed, better-faster decisions. For businesses handling enormous datasets\u2014consider <\/span><a href=\"https:\/\/10pb.com\/\"><b>10PB <\/b><\/a>which is powered by <a href=\"https:\/\/netforchoice.com\/\" target=\"_blank\" rel=\"noopener\"><b>NFC<\/b><\/a><span style=\"font-weight: 400;\">\u2014the appropriate<strong> data lake analytics<\/strong> approach is no longer a nicety but a necessity for success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Embrace smarter decisions and accelerate your growth. Learn how data lake analytics can revolutionize your business today<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the era of data-driven business, businesses are collecting humongous amounts of data from numerous sources\u2014customer interactions, IoT devices, supply chains, and so on. But storing data is not enough. The real value is derived from processing this information to make better choices. That&#8217;s when data lake analytics takes over, enabling data analytics at scale [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":196,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[15,30,53,38],"ppma_author":[47],"class_list":["post-195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-storage","tag-10pb","tag-business-data-storage","tag-data-lake-analytics","tag-datastorage"],"blocksy_meta":[],"authors":[{"term_id":47,"user_id":3,"is_guest":0,"slug":"sneha","display_name":"Sneha Singh","avatar_url":{"url":"https:\/\/10pb.com\/blog\/wp-content\/uploads\/2025\/05\/IMG_2604-e1748608397117.jpg","url2x":"https:\/\/10pb.com\/blog\/wp-content\/uploads\/2025\/05\/IMG_2604-e1748608397117.jpg"},"0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/10pb.com\/blog\/wp-json\/wp\/v2\/posts\/195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/10pb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/10pb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/10pb.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/10pb.com\/blog\/wp-json\/wp\/v2\/comments?post=195"}],"version-history":[{"count":3,"href":"https:\/\/10pb.com\/blog\/wp-json\/wp\/v2\/posts\/195\/revisions"}],"predecessor-version":[{"id":199,"href":"https:\/\/10pb.com\/blog\/wp-json\/wp\/v2\/posts\/195\/revisions\/199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/10pb.com\/blog\/wp-json\/wp\/v2\/media\/196"}],"wp:attachment":[{"href":"https:\/\/10pb.com\/blog\/wp-json\/wp\/v2\/media?parent=195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/10pb.com\/blog\/wp-json\/wp\/v2\/categories?post=195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/10pb.com\/blog\/wp-json\/wp\/v2\/tags?post=195"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/10pb.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}